Digital Radio Is The Future!
The combination of new digital radio technology and Impulse Radio’s products and services will bring a wide array of benefits for electronics manufacturers, radio broadcasters and radio listeners.

Digital radio will dramatically increase the sound quality of radio broadcasts to near CD quality and allow broadcasters to use their existing AM /FM frequencies for data transmission, including song title and artist information, news, sports, weather and more.

The country’s leading radio broadcasters are supporting the adoption of a new terrestrial digital radio technology known as In-Band On-Channel (IBOC). IBOC technology permits broadcasters to use their existing assigned frequencies and positions on the radio dial to deliver the benefits of digital radio, while continuing to broadcast analog signals for listeners who have not yet converted to digital. The core IBOC digital radio technology has been developed by iBiquity Digital Corporation, a company whose investor group includes the top ten radio broadcasting companies in the United States.

Radio's move into the digital age allows it to compete with the new technologies that threaten its ubiquitous reach such as satellite-based digital radio, in-car surround sound, broadband 3G cellular technology, MP3 and in-car navigation systems. Impulse Radio's products and services allow broadcasters and electronics manufacturers to fully benefit from IBOC digital radio.

Go to our demos page and see how Impulse Radio's products will enable this data transmission technology to work when IBOC is introduced this year.

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