Digital Radio has critical wireless business advantages.

Unlike any other wireless platform, IBOC digital radio’s wireless data services offer total integration with a powerful and proven medium—the radio. The radio reaches more people in this country than any other medium and broadcasters have owned this valuable spectrum for years. AM/FM digital radio reaches consumers in the places they need it most—on the move—in their cars-- anywhere a radio goes. Additionally, IBOC technology permits broadcasters to use their existing assigned frequencies and positions on the radio dial to deliver the benefits of digital radio, while continuing to broadcast analog signals for listeners who have not yet converted to digital.

More importantly, these new wireless services can flourish around an established advertising model. Unlike so many new wireless services, broadcasters know how to create valuable content and services, and they know how to sell it.

Finally, the benefit is economic. These new services can be offered at a fraction of the cost of any other wireless data infrastructure.

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