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Consumers demand timely, useful, and local content. For over 80 years, radio broadcasters have built a business delivering entertainment and local content in a purely audio format. Now in the digital age, IBOC digital radio will permit broadcasters to extend their offerings and valuable services to the rapidly growing wireless world in the form of visual information and on-demand audio. Impulse Radio offers broadcasters the tools they need to transform these new data transfer capabilities into revenue-generating entertainment that they already know how to provide. |
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